For the launch in Italy of the Be kind bars, we reproduced the BE KIND BAR for a day at the PANDENUS of Gae Aulenti. In the morning 15 Local Heroes were involved for a Brunch, where they could view the product explanation with the BRAND Ambassadors. During the afternoon the Brand Mars associates were involved in a challenge. That is the one of making the greatest number of sampling in an hour, also making a small gesture of kindness towards the neighbor in the neighboring areas of the local Pandenus. This is to achieve high resonance around Be Kind activities and products. All ended with Aperitif and DJ set.