We organized and managed the production and logistics of the launch event of Chiara Ferragni’s Make up collection exclusively in Douglas stores.
The launch event was organized in the Douglas Store in Via Sparano, in the city of Bari.
In order to access the store and make the M&G with Chiara Ferragni, a prize operation was carried out, which started on November 11, at the same time as the beginning of the sales. Following the purchase (min 50 Euro), customers received a Douglas scratch card and if positive, they could access the store and fulfill their dream of meeting Chiara Ferragni!
WHEN: 17 November 2021