FAO SCHWARZ – MILAN’S RETURN TO WONDER - FAO SCHWARZ

─ Opening Event ─

What

A playful and magical wave embraced the city of Milan to greet FAO Schwarz, the marvelous toys store all the kids dream of.
The strategic plan, included several tools and touch-points to let Milan returns to wonder. 10 days of domination including green stencil, the wonder bike, iconic gigantic soldier on the street, artistic performances.

Our Great Results

10
Day of activity
6000+
Spectators
10000
Recruited
32
Performances