FLOS celebrated the 50th anniversary of the iconic Parentesi - FLOS

─ Guerrilla Marketing - Press Conference ─

What

During Design Week 2021 FLOS celebrated the 50th anniversary of the iconic Parentesi lamp, the historical creation of Pio Manzù and Achille Castiglioni, in an event that involved press personalities and VIPs. 
FSB Group was in charge of the overall coordination of the PRESS CONFERENCE and the creation of the photo opportunity to engage the consumer.
Outside the store, we positioned the Fiat 127. 
Guests were able to have their photo taken outside or inside the car by the dedicated staff. 
A snapshot that recalls the vintage mood of the car taken with a Polaroid.

Our Great Results

7
Day of activity
1500
Recruited
2
Limited edition lamps