The activity began by choosing high-level luxury boutiques based in Milan and forge a partnership to create brand awareness around JW Blue Label.
Guests had the chance to live a tasting experience with the possibility to purchase Johnnie Walker Blue Label directly in the store like a Crhistmas Gift.
Four fashion men brands in Milano hosted JWBL corners: Rubinacci, Boglioli, Santoni and Corneliani. These activities was promoted with an exclusive events for each boutique with the presence of dedicated personnel to inform guests about the quality of the product in order to drive them to purchase.
We organized also three partnerships in Rome with fashion brands: Isaia, Kartell and Corneliani, that hosted one day of activity and one dedicated event each.
DATE: December 2018