JW Glass House - JOHNNIE WALKER

─ Temporary Store/Events/Recruiting ─

What

We created a concept of “Glass House PopUp Store” in the heart of Milan during the launch of the Blue Label – Milan Special Edition.
Private and Public tastings have been organised in order to push the sales for Christmas.
The PopUp was a real Gentleman’s club with events, live Music, Calligraphers, Club Living Room.

Our Great Results

28
DAYS OF ACTIVITY
1000
TOTAL VISITORS
560
WHISKEY TASTINGS