FSB Group planned an integrated communication strategy that aims to generate brand awareness and increase sales: digital and editorial contents, a media partnership and the realization of 6 “Hosted by” events. This peculiar event format aims to create a friendly atmosphere in order to make selected customers come in touch with the product.
A digital strategy developed through two VIP social influencers who created IG posts and IG Stories to promote the product into an unconventional context.
FSB Group also realized a “product placement” operation in celebrity homes to put them in the condition to test LG Signature.
A media partnership with “The Fashionable Lampoon” made possible the organization of a dedicated event with the involvement of 100 selected guests.
DATE: october to december 2018