Nespresso Atelier Master Origin - NESPRESSO

─ Launch event ─

What

A special weekend with more than 2000 visitors and 100 press guests to celebrate the launch of the new coffee capsules Master Origin. The event sterted with an exclusive lunch for selected guests by the chef Andrea Berton. At the event, several degustation areas and sensorial experiences. Massimiliano Marchesi, the coffee ambassador, was at guests’ disposal for explanations and informations about the ingredients. Guests discovered the story of Nespresso by an interactive 3D experience with holo lenses.