Three days of celebration for the reopening of Sephora Corso Vittorio Emanuele in Milan. The first event was exclusively for the press. They had the possibility to try the 360° beauty experience being the first to see the renewed store. During the day, an amazing surprise for everyone: a flashmob by professional dancers along with the Sephora staff, united for a special performance. The second day was dedicated to the VIP, an exclusive evening with special entertainments.
The last day was open to everyone: customers, influencers and social people. During the event, an engaging contest gave the possibility to win many wonderful prizes.